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17 Books to Help You

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New Title Released in March 2018





Marketing on a Piggy Bank Budget:


How Small Businesses Can Compete with "The Big Guys" in the Digital Age

This textbook contains 11 steps to help you market on a piggy bank budget. Softcover 178 pages ISBN 978-1-55270-792-0 $39.95






Direct Marketing for Beginners


How to Cut Out the Middleman 

and Sell Direct to Consumers  


By: Incorporated



Learn about the process of disintermediation to cut out the middleman and increase your profit margins. Reviews different methods of direct marketing Softcover; 160 pages, ISBN 978-1-55270-352-6;  $24.95  MORE INFO 







Corporate Video Production on a Shoestring


Improve Your Communications with Your Customers, 

Employees and Shareholders 

By: Incorporated



nexpensive digital camcorders offer great opportunities to improve communications with customers, employees and shareholders. This book covers the equipment and software required together with tips on post-production editing and hints on creating great content.  Softcover; 116 pages; ISBN: 978-1-55270-303-8;  $24.95  MORE INFO  




e-Business for Beginners

How to Build a Web Site that Brings in the Dough

By: Incorporated


Written for both new and existing businesses, this book introduces you to business on the Internet. It shows you how to create your own Web site, conduct e‑commerce, attract customers and get paid. Reviews Web authoring and e-commerce software. How to  perform search engine optimization. Softcover; 184 pages; ISBN: 978-1-55270-280-2  Canadian: $29.95  MORE INFO  




Bulletproof Salesman:

A Lively Guide to Enhance Your Sales Techniques

By: Steven Travis Smith & Bruce D. Seymour

Strategies to Help You Bridge the Gap Between Textbook Training and the Real World of Selling. A humorous, yet practical guide to selling. It explains how the authors have completely screwed-up over the years and yet survived to avoid making the same mistakes again. Learn from their failures as well as their victories.  231 pages, ISBN 978-1-55270-209-3  Softcover  $29.95 postage & handling.   MORE INFO




Web Marketing for Small & Home-Based Businesses:

How to Advertise and Sell Your Products Online

By: Incorporated

How to advertise and sell your products or services on the Web. Learn the basics of Web marketing and some of the challenges. Use the Web for your market research and  prepare your Web marketing plan.  132 pages, ISBN 978-1-55270-119-5 softcover,  $24.95  MORE INFO






Marketing for Beginners


How to Get Your Products into the Hands of Consumers


By: Iain Williamson


Covers the basics of marketing.  How to make people aware of your products and get them to buy.  Traditional channels of distribution versus direct marketing. One-on-one marketing versus mass marketing. A look at the Internet as a marketing tool. Ways to promote and advertise your products. The lifetime value of your customers. Sources of marketing information.  215 pages, softcover; ISBN 978-1-896210-97-1; $29.95   MORE INFO   





Marketing Beyond 2000


Why you will have to use the Internet to market your goods or services in the 21st. Century


By: Iain Williamson


The Internet will become an awesome marketing tool in the 21st. Century. Learn how its current limitations are being overcome. Take a look at the future of radio, TV and newspapers. Glimpse at the marketplace of the future. Take advantage of this tremendous marketing tool. Find out how! 194 pages, ISBN 978-1-896210-66-7; softcover; $27.95      MORE INFO   





Selling by Mail Order and Independence


By: Donald Lunny

Your step-by-step guide to seeking independence with your own mail order business. Also invaluable, if you are an established business owner who wants to add a mail order department or to purchase an existing mail order business. Learn the essentials from Donald Lunny, who is a business consultant with over 25 years experience in sales, marketing and promotion in Canada.: 109 pages; Softcover; ISBN 978-0-920847-24-4: $16.95   MORE INFO   











Secrets of Successful Advertising and Promotion


Practical Steps to Growing Your Business


By: Don Varner


Covers all the basics of advertising and promoting for business. How to prospect for more customers. How to increase the average size of your sales. Author, Don Varner, is an expert with many years of experience in this area.  158 pages; Softcover; ISBN 978-1-55270-002-0 : $24.95      MORE INFO





Anybody Can Sell!


Sales Strategies to Increase Your Business Profits


By: Don Varner

Written for those who have started a business and have limited selling experience. Covers creative marketing and sales presentations and gives  hints on self-motivation and how to handle rejection. Discusses different kinds of buyers and how to handle them 102 pages; ISBN 978-1-55270-004-4; Softcover: $18.95.    MORE INFO







The Basics for Sales Success

An Essential Guide for New Sales Representatives, Entrepreneurs and Business People

By: Bill Sobye

An introductory book which covers the basic points on how to: find customers; study your prospects; dress for success; handle "the butterflies" and set goals. How to include humor and handle success and rejection. 157 pages; Softcover; ISBN 978-1-896210-65-0: $24.95 ($US)  MORE INFO








Enthusiasm Pays!


How to Use it Effectively in Your Business


By: Don Varner

People love enthusiasm! Learn how to use it effectively in your business: how to evoke favorable responses; .regard enthusiasm is a high paid quality together with five steps to your success.

54 pages, ISBN 978-1-55270-003-7; softcover, $14.95  MORE INFO 








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